Set the context
Add your name, work email, company or project, and an optional website. A deck is optional background context—not an admission ticket.
How Pitch Lab works
A private coaching session that builds the story with you.
You answer focused questions, AI Scooter helps you sharpen the language, and a Founder Story Card forms alongside the conversation.
AI Scooter
AI Scooter is ready to start your pitch-practice session.
Private coaching roomWelcome
Make the story easier to repeat.
Welcome to West Peek Pitch Lab. Good products need good stories. Tell me what you’re building, and let’s sharpen the story.
AI Scooter is an AI pitch-practice coach—not a live human reviewer or investment committee.
Required talking Scooter momentThe complete flow
One room. Four stages.
Work through the story
Answer one question at a time while the live draft shows which parts of the pitch are becoming clear.
Review and rehearse
Generate the Founder Story Card, copy it, and use Practice Out Loud to strengthen delivery.
Choose whether to share
Keep the work private, or explicitly share the finished card with West Peek for relationship review.
Inside the room
Scooter stays present while the work stays simple.
AI ScooterVisible throughout the session
Current coaching questionThe only task that needs your attention
Live Founder Story CardUpdates after meaningful answers
No account wallBasic profile details create the session context.
Local-first practiceCamera practice stays in your browser by default.
Separate consentProfile capture and Story Card sharing are different actions.
Trust boundary
Clear control. No hidden submission.
AI coaching
AI Scooter helps founders practice and organize their story. It is not investment advice and not a live human review.
Founder control
Your practice answers stay private unless you choose to share a Founder Story Card with West Peek.
No guarantees
Sharing does not guarantee funding, investment review, meetings, introductions, acceptance, a response, or follow-up.
You can practice privately, copy your card, and leave without sharing anything.